Best of the Best 2002: Autos: Best Aftermarketers

<< Back to Robb Report, June 2002
  • Fluto Shinzawa

Comfortable Discretion
Becker Automotive Design’s leather-lined Ford Excursions are equipped with every necessary office tool and every entertainment device possible, but from the outside, they look like any SUV you might see at a supermarket, in a school carpool line, or in rush-hour traffic. That’s exactly what the company wants you to see, because Becker designs its SUVs for people who want to remain out of the spotlight. “It doesn’t draw attention,” says Howard Becker, company president. “It’s low-key and not ostentatious. If you’re picking up the kids at school and you drive up in a stretch limo, you may feel awkward.”

For the corporate customer, the Excursion includes a cell phone, a personal computer, a printer with fax and copying capabilities, and a wireless Internet connection. The vehicle, however, can serve as a lounge as well as an office. You can watch DVDs or play video games on the 15-inch flat-panel monitor, put the built-in heat-and-massage systems to work on your back, or enjoy your favorite CD on the Excursion’s mobile theater system. “You can work or you can enjoy some of the things in comfort,” Becker says. “Now, getting stuck on the George Washington Bridge isn’t a big deal.”

Becker Automotive Design, 805.487.5227, www.beckerautodesign.com

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