FrontRunners: Lucky Sevens

  • Aston Martin’s One-77.
<< Back to Robb Report, February 2009
  • The Editors

With just 77 examples scheduled for production, the Aston Martin One-77 (www.one-77.com) might be the most elusive Aston ever. The car’s rarity—and estimated $2 million price—is a function of its production process. "We will hand-beat the body panels," says Marek Reichman, Aston Martin’s director of design. "The whole process will take more than 300 man-hours per car."

Reichman confesses that the One-77’s massive 7.3-liter V-12 engine was an afterthought. "We don’t like to talk about zero-to-60-mph times or what the capabilities are," he says. "The One-77 is as close to automotive art as we can possibly get; that is the real inspiration." Nevertheless, the car’s capabilities are worth mentioning: It is expected to produce 700 horsepower and more than 500 ft lbs of torque. The One-77 also will have such customizable features as a driver’s seat that can be fitted to your backside and paddle-shift responses that can be tuned to your touch. As of December, Aston Martin had received more than 100 expressions of interest, but it had not yet accepted any deposits.

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