Robb Design Portfolio: Hard Times

  • Larry Bean

The Morgan Motor Co. will ensure the exclusivity of its new aeroMax, essentially a fixed-head version of the aero 8, by building only 100 examples. The last time the family-run, boutique british automaker offered a hardtop model, more than 40 years ago, a cool reception rendered the car a rarity. In 1963, then–company chief peter Morgan—son of H.f.s. Morgan, who founded the firm in 1910—ordered the design and construction of a fiberglass coupe body for the chassis of the 4-cylinder plus four roadster. Morgan, a tall man, insisted that this new car, the plus four plus, provide abundant headroom, but its resulting bubble-shaped roof proved a visual detraction. Or perhaps it was the new model’s overall appearance that deterred sales. With its modern shape, the plus four plus represented a radical departure from a line of cars that had changed little since 1936, when Morgan added a fourth wheel to its formerly three-wheel vehicles. Production of the plus four plus ceased in 1967, after the firm had built only 26 examples.

Read Next Article >>
Photo by Richard Prince
Chevy’s new supercar aims to redefine the American muscle car…
Darin Schnabel/RM Auctions
Mercedes-Benz 300 SLc are soaring at auction...
The nearly 1,000 cc motorcycles draw inspiration from Yamaha’s seven-figure MotoGP race bike…
In both design and performance, the new S-Class Coupes branch out from Mercedes’s historically...
The sedan is set to compete with the BMW 3 Series, Mercedes-Benz C-Class, and Audi A3…
Photo by Daylight Studio Snc
A century of quintessentially Italian carmaking and motorsports…
The four new models combine retro styling with modern technology…
The H2R has an approximately 300 hp engine, the most powerful on the market...
Sitting behind the wheel of this $280,225 top-down roadster incites a flurry of emotions…
Photo by Benedict Campbell
The Screamin’ Eagle 110 motor churns out 115 ft lbs of torque…