facebook twitter pinterest instagram You Tube

Robb Design Portfolio: Hard Times

Larry Bean

The Morgan Motor Co. will ensure the exclusivity of its new aeroMax, essentially a fixed-head version of the aero 8, by building only 100 examples. The last time the family-run, boutique british automaker offered a hardtop model, more than 40 years ago, a cool reception rendered the car a rarity. In 1963, then–company chief peter Morgan—son of H.f.s. Morgan, who founded the firm in 1910—ordered the design and construction of a fiberglass coupe body for the chassis of the 4-cylinder plus four roadster. Morgan, a tall man, insisted that this new car, the plus four plus, provide abundant headroom, but its resulting bubble-shaped roof proved a visual detraction. Or perhaps it was the new model’s overall appearance that deterred sales. With its modern shape, the plus four plus represented a radical departure from a line of cars that had changed little since 1936, when Morgan added a fourth wheel to its formerly three-wheel vehicles. Production of the plus four plus ceased in 1967, after the firm had built only 26 examples.

Read Next Article >>
As Bugatti winds down the more-than-a-decade-long production run of its...
Though electric and hybrid cars have existed for quite some time now—in...
The Sealy, Texas, tuning shop that created the Hennessey Venom GT —the...
Photo by Scott Williamson/ www.PhotoDesignStudios.com
The 507 roadster was one of the most beautiful cars of the postwar era and...
The folklore and religious figures depicted in the Lüftlmalerei , the...
The motorsports manufacturer Polaris—known for its off-road vehicles and...
As fuel prices and climate-change concerns continue to rise, so too does...
Photo by Rod Foster
The Fast Toys Club , a new members-only automotive program based in...
Photo courtesy of TRG-AMR North America
Hundreds of racing enthusiasts will gather this month in Monterey, Calif...
Maserati is marking its centennial with concours, rallies, and events...