Sportbike: BMW S 1000 RR
BMW S 1000 RR is perhaps the greatest motorcycle-branding success story of the last 10 years. From the moment that the S 1000 RR made the leap from the drafting board to the showroom floor, the sportbike transformed existing perceptions of the Bavarian brand, winning over a new generation of enthusiasts.
Interestingly, no single innovation, system, or specification on the bike is responsible for making it so exceptional—not the breathtaking 999 cc, 193 hp powerplant, nor the available race-ready ABS system, nor even the 4-mode traction control that effortlessly compensates for adverse conditions. Rather, it is the way in which these components integrate that accounts for the S 1000 RR’s focused functionality and versatility. This somewhat intangible yet highly effective synergy of design and engineering earns the $13,800 BMW S 1000 RR our recognition as the finest sportbike of 2010.