Boss’s Golden Touch

  • Boss Selection jeans
  • Boss Selection jeans
  • Boss Selection jeans
  • Boss Selection jeans
  • Boss Selection jeans
  • William Kissel

Clothing makers have been adding shimmer to their designs for years hoping that trace amounts of real gold, silver, or platinum would ultimately translate to green at retail. The latest entry comes from Boss Selection, the upscale label of the German-based Hugo Boss brand, which created a collection of limited-edition jeans infused with real gold for spring.

More subtle than showy, the $895 cotton denim jeans are designed in a classic five-pocket silhouette and woven with subtle gold-plated fibers that have been treated with a transparent laminate to retain their sheen, and value, even after multiple washings. Moreover, the distinctive back-pocket embroidery, attached key ring, and embossed leather waist label have also been given the Midas touch. The jeans, which are limited to 300 pairs worldwide, are available by special order only through Boss shops nationwide. (800.484.6267, www.hugoboss.com)

From Around the Web...
Make sure your next pair of jeans comes from one of these under-the-radar brands…
Holderness & Bourne’s collection features an array of shirts in both traditional cotton blends and moisture-wicking fabrics
Holderness & Bourne’s designs give the classic golf shirt a much-needed update…
The menswear guru gives us the inside scoop on 5 little-known brands deserving of a spot in your...
From white pants to a dusty pink suit, these are the five pieces to add to your wardrobe this...
Santoni Colours-to-Order customization process
Design your own pair of custom Santoni monk straps at the Colours-to-Order trunk show in NYC…
Slowear Montedoro ($825)
Round out your blazer collection with an expertly tailored wrinkle- and stain-resistant sport coat…
P. Johnson
The new collection from P. Johnson brings the Land Down Under’s laid-back attitude to bespoke...
Corthay Arca Shoes ($1,750)
The ultimate guide to keeping your shoes looking like new from the footwear fanatic behind Leffot…
Form meets function with five high-design windbreakers from brands like Prada and Ralph Lauren…
From small boutiques to stylish restaurants, discover what these fashion capitals have to offer…