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FrontRunners: Fashion Scents

Best known for its tailored men’s clothing, the Italian brand Brioni is celebrating its 65th anniversary with the launch of a limited-edition men’s fragrance that aims to capture the essence of Italy. The scent, simply called Brioni (www.brioni.com), is a combination of bergamot from Calabria, lemon from Sicily, and other all-natural Italian ingredients. Modeled after a glass tumbler, the scent’s bottle is made by master glassblowers in the town of Empoli, Italy, while the case is crafted at Brioni’s leather factory in Penne, Italy. No more than 1,000 bottles of Brioni ($350 for a travel spray and $800 for a 300 ml bottle) will be sold in the United States.The fragrance became available late last year in the company’s American boutiques and will be sold through Neiman Marcus and Bergdorf Goodman beginning in April.

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Photo by John Pangilinan
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