FrontRunners: Fashion Scents

    Best known for its tailored men’s clothing, the Italian brand Brioni is celebrating its 65th anniversary with the launch of a limited-edition men’s fragrance that aims to capture the essence of Italy. The scent, simply called Brioni (www.brioni.com), is a combination of bergamot from Calabria, lemon from Sicily, and other all-natural Italian ingredients. Modeled after a glass tumbler, the scent’s bottle is made by master glassblowers in the town of Empoli, Italy, while the case is crafted at Brioni’s leather factory in Penne, Italy. No more than 1,000 bottles of Brioni ($350 for a travel spray and $800 for a 300 ml bottle) will be sold in the United States.The fragrance became available late last year in the company’s American boutiques and will be sold through Neiman Marcus and Bergdorf Goodman beginning in April.

    From Around the Web...
    Prada Made-to-Measure service
    Prada is going for bespoke with intimate VIP rooms and a luxurious attention to detail…
    Polo Ralph Lauren Cotton-Blend Twill Harrington Jacket, $185
    Menswear expert Adam Brown’s strategy for packing clothes to carry you from the beach to the bar…
    Brands big and small are making it easier than ever to find your perfect pair of glasses…
    Louis Vuitton small wallet ($750
    Louis Vuitton taps Jake and Dinos Chapman to put a wild spin on its classic monogram bags…
    Second/Layer
    Mr Porter’s biggest capsule collection to date is an ode to Californian summers…
    Six designs from Gucci, Ben Sherman, Zenith, and more that prove what’s old is new again…
    Bold and playful prints you should be wearing from designers like Gucci, Valentino, and Thom Browne…
    Sid Mashburn Made-to-Measurement program recently launched online
    With the new digital Made-to-Measurement program, Sid Mashburn brings bespoke to your fingertips…
    L’Atelier Lafont allows clients to design custom frames
    Heritage eyewear brand Lafont opens its first atelier, letting you be the designer…
    Ben Sherman pale-pink 1960s candy stripe shirt
    Ben Sherman is reissuing three of its most iconic shirts for the limited-edition Archive Collection…