Loro Piana’s Invitation to Shop Online

  • William Kissel

If you’ve ever tried to locate one of Loro Piana’ baby cashmere sweaters or blazers, then you know just how difficult it can be to track down your size and color. With the company’s limited stock in stores and a web site that allows shoppers to browse but not purchase outside of Europe, Loro Piana clients have, in the past, had to rely on luck or a plane ticket to Italy to purchase that elusive luxury item. Finally, the company has made it easier to get your cashmere fix with an interactive e-commerce web site targeted to American clients.

Providing a window into the exclusive worlds where brothers Sergio and Pier Luigi Loro Piana find inspiration, the new site takes you on a travel journey to such places as a ski chalet in St. Moritz, on board a sailboat in Portofino, a suite at the hotel Villa d’Este during the Italian lake region’s annual Concours d’Elegance of vintage cars, or inside a luxurious villa in the Tuscan countryside—all points of interest where Loro Piana products were conceived or intended for use. Starting in June, the company’s new e-commerce portal not only allows you to shop online; it also provides extensive information on individual products, including technical features. Another practical feature is a VIP gift service that allows you to buy for someone else and then grant the recipient the option to select his or her choice of size and color before it is actually delivered. (212.980.7961, www.loropiana.com)

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