Prada’s High-fashion Vegas Home

  • William Kissel

Prada’s reputation for housing its collections in inventive, high-impact architectural settings is almost as notable as the Italian brand’s innovative and technically advanced clothing and footwear. Its newest American venture in Las Vegas—the second Prada shop to open in the desert community—maintains its artistic point of view. Architect Roberto Baciocchi produced a high-fashion, high- art experience with a convex wall of cone-shaped steel cylinders in which the dimpled exterior literally reflects sunlight into the 20,000-square-foot space, producing what the company refers to as “a dreamlike atmosphere.” Once inside the cavernous three-story structure, which opened this fall inside the city’s new Crystals at CityCenter, you are enveloped in warmly lit rooms that showcase the complete Prada men’s and women’s collections, including a number of limited- edition printed shirts and cargo shorts and other menswear items exclusive to the Nevada shop.

The reedition printed shirts and shorts, as Prada calls them, are made from an exclusive cotton that allows for fewer than five pieces per print. The prints were inspired by the camouflage and vintage geometrics shown on the runways for fall. Both the shorts and shirts, $675 each, also feature a special Prada Re-Edition logo sewn under the label. (702.740.3000, www.prada.com)

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