FrontRunner: Making Scents

Selecting a fragrance is a personal exercise, and no scent could be more personal than one custom-made from scratch. Last fall, Jean Patou Paris (+33.1.42.92.07.22) introduced Parfum-Couture, a program that invites women to participate in the development of their own fragrance. Jean Patou’s master perfumer, Jean-Michel Duriez, meets with each client in Paris (or in the location of her choosing) to learn about her personality traits, sense of style, and scent preferences during a day of dining, shopping in flower and spice markets, and sampling pure essences. Duriez then concocts three sample fragrances and requests feedback from the client. The exchange and modification process can last from a few months to a year, after which the client may christen her perfume.
 
The fee for Parfum-Couture, which starts at approximately $60,000, includes what Patou calls “the source”—a cube of Baccarat crystal that holds a liter of the fragrance and serves as a reservoir for refilling the accompanying Baccarat 90-milliliter and purse spray bottles. The house of Patou keeps the confidential recipe on hand for subsequent refills; the scent is not available to anyone else unless it is bequeathed.

Photo by Breitenbuchervern1.com
The shoemaker and leather tannery join forces to craft two new men’s styles...
For the new line, the company has teamed up with 130-year-old pewter maker Royal Selangor…
The new line of glasses features design details inspired by traditional typewriters…
Along with clothing, shoes, and accessories, the new store will offer a limited-edition surfboard…
These sunglasses were made famous in the blockbuster movie Terminator 2: Judgment Day…
The new store offers the brand’s complete collection of men’s and women’s fine leather goods...
Photo by Marcus Tondo
Looser, retro-inspired suits from these top fashion houses combine comfort and class…
Photo by Augusto Buzzeo
The collection exemplifies his commitment to traditional Italian craftsmanship...
Photograph by Lisa Charles Watson, styling by Charles W. Bumgardner
Gray was the freshest color on the spring-collection runways in Paris...
Photography by Lisa Charles Watson, styling by Charles W. Bumgardner
The balmy, volcanic shores of Southern Italy have inspired a new men’s fragrance, Bulgari Aqua...