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FrontRunners: Jewel of the Dial

Jill Newman

Swiss watchmaker and jeweler Chopard (800.246.7273, www.chopard.com) has joined with New York diamond house William Goldberg to create a collection of one-of-a-kind watches set with Ashoka diamonds. Introduced by Goldberg in 2000, Ashokas are elongated, cushion-cut stones with slightly rounded corners. The partners will integrate the diamonds into approximately 50 timepieces (priced from $200,000 to more than $1 million) over the next few years, with the first models scheduled to debut in December at Chopard boutiques. In addition to the watches, the boutiques will offer a selection of Goldberg’s rarest stones.

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