FrontRunners: Promising Results

Audemars Piguet (888.214.6858, www.audemarspiguet.com) has high hopes that its new Promesse women’s watch collection will help raise more than $1.5 million for the Breast Cancer Research Foundation.  The Swiss watchmaker has teamed with Estée Lauder and lifestyle guru Colin Cowie to launch the latest Promesse watches at a series of 10 fundraising events across the United States beginning this fall and running into spring.

The latest incarnation of the Promesse is a scaled-down version of the original with a distinctive mother-of-pearl dial and exaggerated pavé diamond numerals. Each timepiece will come packaged in a limited edition Colin Cowie handbag that was created especially for the watches. For its part, Estée Lauder has designed a collection of limited edition jeweled compacts that complement the watches and will be sold exclusively at the fundraising events.

The new watch has multiple systems to ensure that its movement receives consistent power…
Computer-aided design is allowing watchmakers to push the boundaries of innovation...
The watchmaker puts its skill in guilloche and damaskeening on full display…
The two back-to-back auctions will offer hundreds of unique designs…
The new variation sports a dial crafted from a meteorite...
Photo by Didier Gourdon
The new watch has a tourbillon hidden by an automaton…
Photo by Vincent Wulveryck/Cartier
Jeweler Cartier innovative work combined Roman, Egyptian, Indian, and Chinese elements with...
The watch’s case is a mere 8.24 mm thick…
The company’s signature mixture of technical and aesthetic watchmaking is on display in the Bovet...
On assuming his new position, Lambert lost little time in the development of new watches...