FrontRunners: Spa-ing Partner

“In America, spas are goal-oriented—you go to lose weight or detoxify,” explains Umberto Angeloni, worldwide chairman of the Brioni clothing brand. “But in Europe, spas are about the wellness one gets from a massage, a fine meal, and a great glass of wine.”

Angeloni has incorporated many such insights into his new book, Seducing the Senses: Spa Visions of a Bon Vivant (Brioni Books, 2003). Available through Antique Collectors’ Club (845. 297.0003, www.antiquecc.com), the $75 coffee table volume is filled with artistic photography and illustrations that explore the history of spa life—from Roman Emperor Nero’s public baths in the first millennium to today’s temples of wellness.

The book is a precursor to a much larger undertaking: the Isle of Brioni, a wellness retreat under development off the coast of Croatia and scheduled to open in 2005. “It will be the most exclusive destination in the Mediterranean,” promises Angeloni, “where one can go to experience everything—sports, massage, food, nature, privacy—at its peak.” 

F. Scott Fitzgerald inscribed the book with a handwritten note to Harold Goldman, the man who...
The limited-edition pen pays tribute to Alexander Fleming and to the entire medical community…
Photograph courtesy of Profiles in History
His thoughts on God, relativity, and the atomic bomb are among the letters’ contents…
And, yes, it has a laser-triggered alarm…
Courtesy of Haight Street Art Center
The Yountville winery celebrates the band’s 50th anniversary…
The Parisian silversmith partnered with the interior designer Martyn Lawrence Bullard for the...
Courtesy of Profiles in History
In honor of the Star Wars holiday on May 4, we present some of the top memorabilia from the...
Street photography is stepping into a thrilling new era...
Scott Foraker and Babe Ruth’s Bat
Collected Scott Foraker and Babe Ruth’s Bat...
Masterpieces from Pablo Picasso and Claude Monet are highlights of Christie’s upcoming auction…