Gucci’s New Fifth Avenue Home

In February, Gucci unveiled its largest store worldwide on New York City’s fashionable Fifth Avenue. Architect James Carpenter transformed the three-level, floor-to-ceiling glass walled store at 725 Fifth Avenue into a luxurious venue equipped with a VIP lounge and fitting rooms for clients who desire discretion and privacy. To underscore Gucci’s modern collections, the brand’s creative director Frida Giannini integrated sleek Art Deco styling with Gucci’s iconic symbols, including classic materials like rosewood and marble combined with polished gold, lush fabrics, and smoke mirrors. In addition to the fresh design concept, Gucci also unveiled its Heritage collection, a series of limited- edition accessories available exclusively at the Manhattan location, in addition to seasonal designs created specifically for New York. Adjacent to store is Gucci’s first freestanding fine jewelry boutique featuring new jewelry and watch collections. (212.826.2600, www.gucci.com)

?Alyson Gerber

Photo by Scott Williamson/ www.photodesignstudios.com; Automobile courtesy Boulevard Motorcar Company
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