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A Hidden Parisian Gem

Jill Newman

If you are in the market for a unique jewelry piece or a personalized jewelry gift, 10 Rue Royale in Paris, located at that eponymous address, established a business with the sole purpose of helping its clients realize their dreams in gold and gemstones. The by-appointment salon, known to Parisians only by word of mouth, offers clients a chance to collaborate with a gemologist to select stones and to work with a designer, who will sketch a customer’s vision. Clients can have as much or as little input as they desire, from selecting stones to directing the design, or they can be guided by the team at 10 Rue Royale and make the final decisions.

The process begins with an appointment at the elegant salon, which appears more like a contemporary Parisian living room with couches and a bar than a jewelry salon. After a consultation, clients are given several different sketches from which they select the final design that is then made by a jeweler working in the salon. As the jewelry piece takes shape, customers can visit, consult, and observe the craftsmanship that goes into making a bespoke piece of jewelry. Prices run the gamut from a few thousand dollars for a simple gold design with semiprecious stones to tens of thousands depending upon stones and degree of details within the piece. The bonus: nobody will ever own the same piece of jewelry. (+33.1.42.60.06.12, www.10rueroyale.com)

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