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Emeralds for Elephants Collection at Selfridges

Jill Newman

A collection of striking one-of-a-kind emerald jewelry designs inspired by the Indian elephant is on display at Selfridges’ Wonder Room now through June 22, when Sotheby’s will auction the collection at an exclusive event held at the London store with a percentage of profits going to the World Land Trust’s Indian Elephant Corridor project. Among the jewelers who created pieces for auction are British jewelers Shaun Leane and Theo Fennell, Turkey’s Sevan Bicakci, Belgium’s Francis Mertens, and India’s Gem Palace.

The Emeralds for Elephants collection was initiated by the World Land Trust and the emerald mining company Gemfields. As India’s farmlands and cities expand, the Asian elephant is experiencing large-scale habitat loss, and the World Trust has identified vital corridors to protect the remaining elephants’ safety. The profits from the sale of the jewelry will go directly to help save the elephants. The jewelry collection was initiated by Gemfields, a socially and environmentally conscious mining company in Zambia, who is promoting its emeralds through the creation of these unique pieces. (+44.0.20.7518.3400)

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