Paris’s Place Vendôme, home to some of the world’s great jewelry and watch houses, will welcome a new member to its elite ranks early this year with the opening of a boutique from Parisian jewelry designer Lorenz Bäumer. "It is a great privilege to be the first independent jeweler to open on Place Vendôme in many, many years," Bäumer says. "It is a dream come true."
Bäumer, with his colorful designs and sense of whimsy, will bring a new energy to the storied 18th-century square. Known for his innovative concepts—such as carving short love notes (best viewed through a magnifying glass) into diamonds or setting important gemstones in brightly colored turquoise or purple featherweight titanium—Bäumer is working on a few design surprises for the store’s grand opening. Lorenz Bäumer, +18.104.22.168.51.10, www.lorenzbaumer.com