Tateossian’s Latest London Store Offers New Custom Services

  • Rotondo-Guilloche Rose Gold (left) and Black Plate (right) watches
  • Rondelle Gold Plate earrings
  • Rare Stones Amethyst and 18ct Rose Gold ring
  • Rare Stones Natural Ruby with Zoisite & 18ct Rose Gold cufflinks
  • Rare Stones Black Diamond with White Diamonds & 18ct Rose Gold cufflinks
  • Silver Cubo Ibiza
  • Carved Flora Orchid
  • Pendants, Mesh Rondelle (right)

Tateossian, known for its wide variety of cuff links, from playful animals to serious gemstone designs, opened its fifth store in London—a sleek space right on Chelsea Harbour in Imperial Wharf—where it is offering custom services. In the store’s private workshop, located directly above the boutique, customers can have jewelry or cuff links modified while they wait, or they can make an appointment to discuss more detailed or bespoke orders, which can take a few weeks to produce. Customers can select from a variety of one-of-a-kind gemstones and metal colors to create a customized design. More elaborate designs are handmade in the firm’s Italian workshop.

To coincide with the store opening, Tateossian also unveiled several new collections, including a set of watches with engraved guilloche dials ($295), and cuff links featuring semiprecious stones carved in leaf and orchid shapes set in sterling silver ($295). (+44.207.384.8300, www.tateossian.com)

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