B&O Play by Bang & Olufsen Introduces Its First Store in the United States
From the Robb Report Luxury Newswire
Open from late November through January, THE B&O PLAY HOUSE will provide visitors the unique opportunity to experience first-ˇhand the B&O PLAY brand like never before in America through its iconic products and a welcoming listening lounge.
The newly launched brick and mortar store was outfitted by the Los Angeles design agency, West of West and will include a front retail-ˇgallery space with 5 product vignettes featuring a range of luxury wireless speakers, headphones and audio-ˇvideo solutions.
“B&O PLAY’s contemporary product line and impressive designs fit right in with the energy and culture on Abbot Kinney,” says Travis McMichael, U.S. Marketing Director at B&O PLAY. “Music lovers who want the best available products on the market can stop in, play around and purchase directly at this one of a kind retail location.”
Products featured include, but are not limited to, recently released H7 leather headphones, A2 and BeoLit15 Bluetooth speakers, and the unique A9 music system. The products are displayed in a gallery style environment echoing the brand’s chic, minimalist, Danish aesthetic.
In addition to serving as a premier retail destination, THE B&O PLAY HOUSE will feature an interactive programming calendar of events bringing to life the brand’s ethos and becoming a platform for the discovery of new artists and creatives who share a similar passion rooted in 90 years of excellence.
THE B&O PLAY HOUSE is located at 1617 Abbot Kinney Blvd, Venice, CA 90291 and will be open Monday – Sunday 10:00 AM to 7:00 PM now through January 15, 2016.
Find out more about B&O PLAY: www.beoplay.com
About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-ˇconscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life -ˇ at home or on the move.