The St. Regis Chengdu Unveils Aficionado Program for Extraordinary Experiences

(Chengdu, China – July, 2014) –The St. Regis Chengdu, Southwest China’s newest address for unsurpassed luxury and bespoke service, welcomes guests to pursue their passions with the signature St. Regis Aficionado program – exclusive experiences offering unprecedented access to some of the region’s most interesting and alluring attractions. Setting a new standard for luxury hospitality in this storied city, The St. Regis Chengdu’s Aficionado packages and connoisseur partnerships will provide guests access to once-in-a-lifetime experiences at the best addresses in the world – perfectly underscoring the hotel’s commitment to localized luxury and custom-tailored guest experiences.

“We are dedicated to providing our guests unique and unforgettable experiences within The St. Regis Chengdu but also extending it to other areas of possible interest,” said Richard Deutl, General Manager of The St. Regis Chengdu.  “The Aficionado packages are thoughtful, tailor-made experiences created for guests who appreciate Chengdu’s finest and high-life living. We’re excited to partner with local and iconic attractions to create offerings that will only expand the premier services and amenities exclusively provided to our hotel guests.”  

St. Regis Hotels & Resorts has a long-standing reputation of offering truly personalized experiences to its guests through partnerships with some of the world’s most acclaimed influencers and brands to create a series of tailored experiences to its most discerning guests.  Providing insider access and unmatched privilege, Aficionado packages at The St. Regis Chengdu include:

Experience a journey of discovery and enjoy Chengdu’s Weave in Style – Shu Brocade Aficionado package featuring an exclusive private evening tour of Chengdu’s Brocade and Embroidery Museum. Coined "the land of abundance," Chengdu has a rich history of more than 2,000 years of hand-woven brocade craft, one of the most important cultural heritages in China. Shu is the royal fabric used by Emperor and his family during several dynasties. With premier access to some of the regions most renowned and legendary Shu Brocade Masters, guests will learn the craft of Shu Brocade in a captivating and timeless setting. The package comes with private shopping and access to tailor-made Shu fashion.

Celebrate the legacy of masterpieces with Unveiling the Art in Baijiu Aficionado package featuring an exceptional private tour and tasting at Shuijing Fang Museum, China’s first Baijiu distillery. A 600-year-old tradition, Shuijing Fang's distilling techniques have ensured its prestige through the Yuan, Ming and Qing dynasties where generations of master distillers continued to enhance and refine Master Wang's original recipe to create a lineage of exquisite and luxurious Baijiu. Today, Shuijing Fang is a top Baijiu brand in China, expressing Chinese classical elegance and embodying the fine heritage of Chinese culture. Enjoy exclusive access to a Baijiu master who showcases the Baijiu production process. Baijiu is a traditional Chinese distilled alcoholic beverage. Following the tour and private tasting, delight your palate with a Baijiu-infused Sichuan theme dinner at Yan Ting, The St. Regis Chengdu’s specialty Chinese Restaurant.

Located in the heart of Chengdu’s business district, The St. Regis Chengdu boats 279 carefully appointed guestrooms and suites that are the largest in the city, 1,100sqm of exceptional event and meeting spaces, Iridium Spa and the legendary St. Regis Butler Service. Situated in the First Asian Gastronomic City recognized by UNESCO, The St. Regis Chengdu also offers an array of epicurean experiences including six restaurants and bars.

While visiting any St. Regis hotel or resort worldwide, the St. Regis Aficionado program invites guests to engage and delight in their passions. For bookings and information, please visit stregis.com/aficionado or email to reservation.chengdu@stregis.com.

About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 30 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV,  the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today’s grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Haikou, Kuala Lumpur, Lijiang, Macao, Quingshui Bay, Sanya Haitang Bay and Zhuhai. Additionally in Europe and the Middle East, St. Regis will continue to expand in Amman, Dubai and Istanbul. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com, to explore our recent debuts visitwww.stregis.com/newgrandtour and for the privilege of residential ownership, please visit www.stregis.com/residences. Connect with St. Regis on Facebook, Instagram, Pinterest, Twitter and YouTube.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.