Etro

    Bright color and bold patterns, often considered vulgar in the world of luxury, are rendered both beautiful and wearable in the hands of Kean Etro, the Italian designer who single-handedly started a new peacock generation in menswear when he turned his father’s textile studio into a sportswear label in 1986. Always theatrical as ensembles on the runway, taken on their own the individual pieces in a typical Etro collection—softly fabricated double-faced blazers, trim-cut trousers, military-inspired jackets, and fine-gauge knitwear—are actually classically inspired and constructed with a tailor’s eye for quality and detail.

    Inside Information
    Paper-effect finishes on jackets and century-old Japanese tie-dye processes or digital photos of knitwear printed on woven shirts are just a few of the proprietary design techniques used to create Etro clothing, many pieces of which have subsequently become collector’s items.

    Photo by GSI Commerce
    New designs honor the brand’s 1970s roots with vintage flair…
    Photo by Breitenbuchervern1.com
    The shoemaker and leather tannery join forces to craft two new men’s styles...
    For the new line, the company has teamed up with 130-year-old pewter maker Royal Selangor…
    The new line of glasses features design details inspired by traditional typewriters…
    Along with clothing, shoes, and accessories, the new store will offer a limited-edition surfboard…
    These sunglasses were made famous in the blockbuster movie Terminator 2: Judgment Day…
    The new store offers the brand’s complete collection of men’s and women’s fine leather goods...
    Photo by Marcus Tondo
    Looser, retro-inspired suits from these top fashion houses combine comfort and class…
    Photo by Augusto Buzzeo
    The collection exemplifies his commitment to traditional Italian craftsmanship...
    Photography by Lisa Charles Watson, styling by Charles W. Bumgardner
    The balmy, volcanic shores of Southern Italy have inspired a new men’s fragrance, Bulgari Aqua...