Bright color and bold patterns, often considered vulgar in the world of luxury, are rendered both beautiful and wearable in the hands of Kean Etro, the Italian designer who single-handedly started a new peacock generation in menswear when he turned his father’s textile studio into a sportswear label in 1986. Always theatrical as ensembles on the runway, taken on their own the individual pieces in a typical Etro collection—softly fabricated double-faced blazers, trim-cut trousers, military-inspired jackets, and fine-gauge knitwear—are actually classically inspired and constructed with a tailor’s eye for quality and detail.

Inside Information
Paper-effect finishes on jackets and century-old Japanese tie-dye processes or digital photos of knitwear printed on woven shirts are just a few of the proprietary design techniques used to create Etro clothing, many pieces of which have subsequently become collector’s items.