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Vertu Answers the Call

It is at the Plaza New York and the Wynn Las Vegas, Vertu’s two newest Stateside boutiques, that the British luxury mobile phone brand reveals the unique components that set its products apart from mere communication devices. Among them are crystal sapphire screens, the same material used for high-end watch dials; genuine ruby bearings that are placed beneath the number keys to add strength and durability; and Liquidmetal, which Vertu says is twice as hard as stainless steel, which forms a protective casing around the phone. An added bonus: Every Vertu phone connects directly to a Vertu Concierge, available 24 hours a day to offer advice on travel, accommodations, restaurants, and entertainment. Prices start at $6,300. (www.vertu.com)

?Alexandra Foster

Photo by Jim Fets
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