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A. Lange & Söhne Celebrates the Concorso d’Eleganza Villa d’Este

James D. Malcolmson

Owners of premium-grade classic cars will have an extra incentive to enter and win the famous Concorso d’Eleganza Villa d’Este on the southwestern shore of Lake Como. The winner will receive a one-of-a-kind Lange 1 Time Zone in addition to the honor of winning one of the most prestigious car shows of its kind. While the German watch manufacturer has previously stayed relatively aloof from the automotive world, it draws parallels between watchmaking and the level of unique craftsmanship on display at the Concorso. The Lange 1 will match this spirit with an engraved hunter case back and the town of Como representing the slot for Central European Time on the city ring. (800.408.8147, www.lange-uhren.com)

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