Burberry’s Latest Watch Move

  • James D. Malcolmson

Burberry’s many fans will probably enjoy the visual interest of the company’s new watch, the Britain, for its octagonal bezel, baton hands, and numeral typography. Serious watch collectors will remember how legendary designer Gerald Genta wielded these elements in some of the most memorable designs of the 20th century. Burberry creative director Christopher Bailey has added to them considerably with a number of original touches including a complex and technical case design that marries curves with load-bearing structures. These elements, combined with the attention-grabbing front aspect of the watch, make the power-reserve ($3,995) and the automatic ($1,795) models the kind of fun timepieces that are made for a weekend’s pleasure. (877.217.4085, www.burberry.com)

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