Burberry’s Latest Watch Move

Burberry’s many fans will probably enjoy the visual interest of the company’s new watch, the Britain, for its octagonal bezel, baton hands, and numeral typography. Serious watch collectors will remember how legendary designer Gerald Genta wielded these elements in some of the most memorable designs of the 20th century. Burberry creative director Christopher Bailey has added to them considerably with a number of original touches including a complex and technical case design that marries curves with load-bearing structures. These elements, combined with the attention-grabbing front aspect of the watch, make the power-reserve ($3,995) and the automatic ($1,795) models the kind of fun timepieces that are made for a weekend’s pleasure. (877.217.4085, www.burberry.com)

The new timepiece has a fluid-based linear timekeeping display…
The new watch has multiple systems to ensure that its movement receives consistent power…
Computer-aided design is allowing watchmakers to push the boundaries of innovation...
The watchmaker puts its skill in guilloche and damaskeening on full display…
The two back-to-back auctions will offer hundreds of unique designs…
The new variation sports a dial crafted from a meteorite...
Photo by Didier Gourdon
The new watch has a tourbillon hidden by an automaton…
The watch’s case is a mere 8.24 mm thick…
Photo by Vincent Wulveryck/Cartier
Jeweler Cartier innovative work combined Roman, Egyptian, Indian, and Chinese elements with...
On assuming his new position, Lambert lost little time in the development of new watches...