Robb Design Portfolio: About Face

  • Photo by Studio 2000/Cartier
    The face of the limited-edition Cartier Santos Triple 100 rotates to reveal three different images. Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
    The face of the limited-edition Cartier Santos Triple 100 rotates to reveal three different images. Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
    The face of the limited-edition Cartier Santos Triple 100 rotates to reveal three different images. Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
    The face of the limited-edition Cartier Santos Triple 100 rotates to reveal three different images. Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier
  • Photo by Studio 2000/Cartier

One can easily imagine the moment of creative epiphany that occurred when a Cartier designer looked up at a rotating billboard and realized that the same concept might make an interesting dial for a watch. Cartier’s Santos Triple 100 (800.227.8437, www.cartier.com), priced at $300,000 and limited to 50 pieces, employs a miniaturized version of the rotating-prism system used in these billboards. A gentle turn of the crown brings a conventional Cartier dial into view; another turn serves up a dial set with onyx and diamonds; a final turn reveals the engraved image of either a bald eagle or a grizzly bear. Cartier chose the two American species for this year’s limited-edition watch to mark the 100th anniversary of the company’s entry into the U.S. market. The timepiece’s other surfaces, including its pavé case and skeletonized movement, have received extensive treatment by hand. The watch can expect the same from its owner, who will probably never stop playing with it.

Photo by Denis Hayoun
This stunning timepiece is the most diamond-studded of the line’s three new hand-wound watches…
A tribute to 19th-century watchmaker Nicolas Rieussec, Montblanc’s new timepiece has modern appeal…
The HMX utilizes an intriguing system of mirrors and prisms to display the time for the driver…
The dial features 18-karat gold Jaquemarts and a striking mechanism that sets them in erotic motion…
Guests are taught to make timepieces surrounded by one of the largest selections of Rolex around…
Gemstones reign supreme in this jewel of a collection inspired by the landscape of Provence…
It is safe to say the 500-year-old craft of watchmaking is poised for a revolution...
Arnold & Son reenvisions its founder’s 18th-century clocks through contemporary eyes…
Lambert explains Montblanc’s considered approach to embracing the smart watch…
Having sold out in a matter of months, the limited-edition release will be available again July 1…