Robb Design Portfolio: About Face

One can easily imagine the moment of creative epiphany that occurred when a Cartier designer looked up at a rotating billboard and realized that the same concept might make an interesting dial for a watch. Cartier’s Santos Triple 100 (800.227.8437, www.cartier.com), priced at $300,000 and limited to 50 pieces, employs a miniaturized version of the rotating-prism system used in these billboards. A gentle turn of the crown brings a conventional Cartier dial into view; another turn serves up a dial set with onyx and diamonds; a final turn reveals the engraved image of either a bald eagle or a grizzly bear. Cartier chose the two American species for this year’s limited-edition watch to mark the 100th anniversary of the company’s entry into the U.S. market. The timepiece’s other surfaces, including its pavé case and skeletonized movement, have received extensive treatment by hand. The watch can expect the same from its owner, who will probably never stop playing with it.

FREE PREVIEW: The Christophe Claret Maestoso is among Robb Report’s 2015 Best of the Best...
Thanks to its mind-blowing miniature movement, the thinnest of the new watches is less than a third...
The DB25 Quetzalcoatl’s dial features a solid-gold representation of the mythical serpent…
These watches prove that a simple design can be just as pleasing as a slew of complications…
The new timepiece has a fluid-based linear timekeeping display…
The new watch has multiple systems to ensure that its movement receives consistent power…
Computer-aided design is allowing watchmakers to push the boundaries of innovation...
The watchmaker puts its skill in guilloche and damaskeening on full display…
The two back-to-back auctions will offer hundreds of unique designs…
The new variation sports a dial crafted from a meteorite...