Robb Design Portfolio: About Face

One can easily imagine the moment of creative epiphany that occurred when a Cartier designer looked up at a rotating billboard and realized that the same concept might make an interesting dial for a watch. Cartier’s Santos Triple 100 (800.227.8437, www.cartier.com), priced at $300,000 and limited to 50 pieces, employs a miniaturized version of the rotating-prism system used in these billboards. A gentle turn of the crown brings a conventional Cartier dial into view; another turn serves up a dial set with onyx and diamonds; a final turn reveals the engraved image of either a bald eagle or a grizzly bear. Cartier chose the two American species for this year’s limited-edition watch to mark the 100th anniversary of the company’s entry into the U.S. market. The timepiece’s other surfaces, including its pavé case and skeletonized movement, have received extensive treatment by hand. The watch can expect the same from its owner, who will probably never stop playing with it.

Guests are taught to make timepieces surrounded by one of the largest selections of Rolex around…
Gemstones reign supreme in this jewel of a collection inspired by the landscape of Provence…
It is safe to say the 500-year-old craft of watchmaking is poised for a revolution...
Arnold & Son reenvisions its founder’s 18th-century clocks through contemporary eyes…
Lambert explains Montblanc’s considered approach to embracing the smart watch…
Having sold out in a matter of months, the limited-edition release will be available again July 1…
FREE PREVIEW: The Dior VIII Grand Bal Pièce Unique (2014 Editions) is among Robb Report’s 2015 Best...
Drawing from diverse themes, all five one-of-a-kind watches take extravagance to the next level…
Developed completely in-house, the watch’s racecar roots keep its design on track…
The device can measure a watch’s accuracy rate to within 0.1 second per day…