Johnnie Walker’s Members-Only Clubs Take Scotch- Lovers Beyond the Bottle

  • Photo ©2011 Paul Liu/Duoimage
    Night view Photo ©2011 Paul Liu/Duoimage
  • Entrance to Johnnie Walker House Beijing
  • Authentic replica of Johnnie Walker Distillery
  • Ceiling of Odyssey Lounge
  • Photo ©2011 Paul Liu/Duoimage
    Odyssey Lounge Photo ©2011 Paul Liu/Duoimage
  • Alexander Walker Blending Room
  • Johnnie Walker Distillery
  • Reception at Johnnie Walker House
  • Photo ©2011 Paul Liu/Duoimage
  • Photo ©2011 Paul Liu/Duoimage

The well-known scotch brand Johnnie Walker has opened a four-story club in Beijing where its devoted patrons can taste and purchase rare whiskies, participate in blending sessions, host private events, and more. Following the opening of its first members-only club in Shanghai in 2011, the invitation-only Johnnie Walker House Beijing offers three levels of membership, which range from about $6,000 for one year to more than $128,000 for two years’ VIP status.

The Beijing club offers members a rare opportunity to confer with the brand’s master blender, Jim Beveridges, and create a bespoke scotch blend based on their taste preferences in the Master Blenders Suite. Modeled after the Johnnie Walker blending rooms in Scotland, the suite is stocked with single-malt whiskies, blending equipment, and Beveridges’s private whisky stock. On the club’s first floor is the Striding Man Bar, where members can enjoy whisky and food pairings; the third floor is home to the Churchill cigar room, which houses a selection of cigars, and the Odyssey Lounge, where private lockers are available for members’ own collections.

Members have access to a selection of rare whiskies exclusively available at the Johnnie Walker House Beijing, including the Epic Dates Collection (from $3,550)—a set of limited-edition blends that honor the most important years in Johnnie Walker’s history—and the new Master Blender Series of specially crafted whiskies aged at least 30 years, which debuts in April. (+86.10.6526.0609, www.diageo.com)

From Around the Web...
The limited-edition ice bucket is 3-D-printed from the powder of Chardonnay skins…
Anchor Distilling releases Old Potrero Hotaling’s 16 Year Old Single Malt Rye…
Slow sippers can put two bottles of wine on tap for up to 90 days…
The December 9th sale will showcase a variety of spirits, from whiskey to wine…
This blend for this 21-year-old single malt has been handpicked…
Bollinger uncovered a secret wine stash in its cellars…
Finished in Scotch casks, only 30 barrels of the 14-year-old expression exist…
From an 1891 sour mash to a pre-embargo Cuban Rum, each bygone bottle is sold through Soutirage…
Templeton Rye releases a special bottle to commemorate 10 years of being in business legally…
Connoisseurs who purchase a case of this Champagne will also receive a free trip to France…