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Romeo, O Romeo—What’s in a Name?

Richard Carleton Hacker

Reflecting the trend for fuller flavors and bigger ring gauges, the classic Romeo y Julieta is getting a face-lift for the first time in 137 years. In its newest Dominican Republic incarnation, the Romeo sub brand features a bold new red and white box and band, which give this 19th-century icon a modern look. Likewise, the taste has been upgraded to appease today’s aficionado. A new Ecuadoran Habano-seed wrapper has replaced the previous milder Indonesian wrapper, and it kicks into high gear about halfway through the smoke. Four new shapes—toro ($7.25), robusto ($6.95), Churchill ($7.75), and piramide ($7.50)—make this an entirely new cigar. (www.romeoyjulietacigars.com)

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