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  1. My relationship with Ducatis began in 1972, when the Austin, Texas, motorcycle dealership where I was a regular customer left me a cryptic message: “You had better get over here.” I arrived in time...
  2. Customers wanted Ducati motorcycles in 1995. The products were modern, attractive, fairly priced, and backed by a race-winning heritage. Company ledgers should have been dripping black ink, yet there...
  3. The Phantom does not represent the first time that a Rolls-Royce designer took a risk. Just over 30 years ago, the company introduced the Camargue as its premier owner-driven offering. Remarkably for...
  4. Although he worked on a number of projects for BMW, Mini, MG, and Land Rover during his 15-year tenure with the BMW Group, Marek Djordjevic is best known for designing the Rolls-Royce Phantom, the...
  5. No car before or since has cleaved the air as effectively as did the 1954 Mercedes 300SL, the Gullwing. Today, more than 50 years later, automakers still are striving to achieve its coefficient of...
  6. Sir Stirling Moss buckles the strap on his trademark white open-face helmet, adjusts his goggles, and settles into the tartan cloth seat of his classic Silver Arrow Mercedes-Benz 300 SLR racer. Head...
  7. Because the company had won races from its earliest days in 1947, Ferrari became the chassis of choice throughout the 1950s and early 1960s. Designers and coachbuilders showcased their wares and...
  8. To discover why Ferrari ranks among the top automobile brands in the world, we traveled to Italy and spent time with two men: the son of company founder Enzo Ferrari and the designer, Sergio...
  9. If you have ever wondered what it would feel like to see the horizon rushing toward you at 250 mph, the Bugatti Veyron 16.4 will put an end to all speculation. Select “top speed” mode, and the Veyron...
  10. No business school professor would tout the Morgan Motor Co. as a model for modern entrepreneurs to follow. The British firm’s story, simply put, is as follows: Morgan released its first product in...

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