By dropping two timepieces from the top of the Eiffel Tower in 1956, Wyler Genève demonstrated a commitment to durability that even a skydiver could admire.
One can hardly blame François-Paul Journe for exhibiting a subtle look of self-satisfaction.
"My philosophy, as a jeweler and as a watchmaker, is always to try to do things that have not been done before," says de Grisogono founder Fawaz Gruosi.
The jeweler Harry Winston once said that if he could, he would set diamonds directly onto a woman’s skin.
"We are not as boring as you think," says Chopard co-president Caroline Gruosi Scheufele, who designs and oversees production of the company’s jewelry and jewelry watches.
Piaget may be the one Geneva watch company whose ties to the city’s watchmaking traditions run too deep for its own good.
Patek Philippe is hardly the most approachable company in Switzerland.
For the better part of a century, anyone wanting to visit Vacheron Constantin at its Geneva home would be directed to the boutique located in the company’s historic headquarters.
For connoisseur watch collectors, the ultimate coup is a unique timepiece—a number one of one.
When making watches, Van Cleef & Arpels plays to its strengths.