Eli and Edythe Broad Open a Landmark Los Angeles Museum

  • Photo by Iwan Baan
    The facade of the Broad is sheathed in a mesh-like “veil” with entrances at each corner. Photo by Iwan Baan
  • Photo by The Broad Art Foundation/Hausesr & Wirth/Bruce White
    Scorched Earth, a 2006 mixed-media work on canvas by Mark Bradford, one of many Los Angeles artists in the museum’s collection. Photo by The Broad Art Foundation/Hausesr & Wirth/Bruce White
  • Photo by Iwan Baan
    Inside the undulating space, a long escalator leads visitors to the main galleries on the third floor. Photo by Iwan Baan
  • Photo by Hufton + Crow
    Inside the undulating space, a long escalator leads visitors to the main galleries on the third floor. Photo by Hufton + Crow
  • Photo by The Andy Warhol Foundation For The Visual Arts Inc.
    Eli and Edythe L. Broad in front of Andy Warhol Self-Portrait (1966). Photo by The Andy Warhol Foundation For The Visual Arts Inc.
  • Photo by The Eli and Edythe L. Broad Collection/Artists Rights Society, NY;
    Eli and Edythe Broad’s personal collection of contemporary and modern art forms the basis of the museum’s permanent collection, including Small Torn Campbell’s Soup Can (Pepper Pot) (1962) by Andy Warhol. Photo by The Eli and Edythe L. Broad Collection/Artists Rights Society, NY;
  • Photo by The Eli and Edythe L. Broad Collection/VAGA
    Eli and Edythe Broad’s personal collection of contemporary and modern art forms the basis of the museum’s permanent collection, including Flag (1967) by Jasper Johns. Photo by The Eli and Edythe L. Broad Collection/VAGA
  • Photo by The Broad Art Foundation/Keith Haring Foundation
    Red Room (1988) by Keith Haring Photo by The Broad Art Foundation/Keith Haring Foundation
  • Photo by The Eli and Edythe L. Broad Collection/Douglas M. Parker Studio
    Rabbit (1986), a stainless steel sculpture by Jeff Koons Photo by The Eli and Edythe L. Broad Collection/Douglas M. Parker Studio
  • Photo by The Broad Art Foundation/Mary Boone Gallery, New York
    Untitled (Your body is a battleground), a 1989 photographic silk screen on vinyl by Barbara Kruger. Photo by The Broad Art Foundation/Mary Boone Gallery, New York
  • Photo by Johansen Krause/ The Broad Art Foundation/Ed Ruscha
    Norm’s, La Cienega, on Fire (1964) by Ed Ruscha. Photo by Johansen Krause/ The Broad Art Foundation/Ed Ruscha
  • Photo by Iwan Baan
  • Photo by The Broad Art Foundation/Hausesr & Wirth/Bruce White
  • Photo by Iwan Baan
  • Photo by Hufton + Crow
  • Photo by The Andy Warhol Foundation For The Visual Arts Inc.
  • Photo by The Eli and Edythe L. Broad Collection/Artists Rights Society, NY;
  • Photo by The Eli and Edythe L. Broad Collection/VAGA
  • Photo by The Broad Art Foundation/Keith Haring Foundation
  • Photo by The Eli and Edythe L. Broad Collection/Douglas M. Parker Studio
  • Photo by The Broad Art Foundation/Mary Boone Gallery, New York
  • Photo by Johansen Krause/ The Broad Art Foundation/Ed Ruscha
  • Scarlet Cheng

Originally published in the August 2015 issue of Robb Report Collection as “Broad Strokes.”

After decades assembling one of the foremost collections of contemporary art, Eli and Edythe Broad open a landmark Los Angeles museum.

The pharaohs of ancient Egypt built pyramids to leave a lasting personal stamp on the landscape. But the modern mogul is more apt to build a museum. While the museum is not specifically a monument to the mogul, it often bears his or her name, is jump-started with the benefactor’s collection, and is housed in an impressive edifice meant to stand for all time. This September, a highly anticipated contemporary art museum—the Broad—will open in downtown Los Angeles. It is underwritten by one mogul and his art foundation. That mogul, Eli Broad, is a self-made billionaire who made his fortune through far more earthbound pursuits—tract housing and insurance. 

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