FrontRunners: Automotive Writing

<< Back to Robb Report, December 2007

Bentley Motors and the Italian pen maker Tibaldi have teamed up to create Bentley at Brooklands (www.tibaldi.it), a line of limited-edition pens offered in advance of the Bentley’s Brooklands coupe, which will arrive in showrooms early next year. The connections between car and pen include the finish on the pen’s barrel, which resembles that of the Brooklands’ dashboard. And etchings on the parts of the pen that require turning match those on the car’s handles and buttons. Beginning in December, Tibaldi will offer 100 18-karat white gold editions (50 roller ball and 50 fountain) with prices starting at $12,300. You could use the Bentley pen to write a $110,000 check and acquire one of the 300 memberships in the new Club at Lime Rock Park (www.limerockclub.com). As a member, you can select 20 dates annually to race on the 1.5-mile-long circuit at the Lime Rock Park racetrack in Lakeville, Conn., and careen through the Big Bend, a long double-apex right-hander. A membership lasts 50 years, but if you do not last that long, it may be bequeathed or sold.

Photo by Bob Tursack
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