FrontRunners: Spa-ing Partner

<< Back to Robb Report, March 2004

“In America, spas are goal-oriented—you go to lose weight or detoxify,” explains Umberto Angeloni, worldwide chairman of the Brioni clothing brand. “But in Europe, spas are about the wellness one gets from a massage, a fine meal, and a great glass of wine.”

 

Angeloni has incorporated many such insights into his new book, Seducing the Senses: Spa Visions of a Bon Vivant (Brioni Books, 2003). Available through Antique Collectors’ Club (845. 297.0003, www.antiquecc.com), the $75 coffee table volume is filled with artistic photography and illustrations that explore the history of spa life—from Roman Emperor Nero’s public baths in the first millennium to today’s temples of wellness.

The book is a precursor to a much larger undertaking: the Isle of Brioni, a wellness retreat under development off the coast of Croatia and scheduled to open in 2005. “It will be the most exclusive destination in the Mediterranean,” promises Angeloni, “where one can go to experience everything—sports, massage, food, nature, privacy—at its peak.” 

He played the guitar when composing such classics as I Want to Hold Your Hand and Please Please Me…
Photo by Eric Stoner
The artist’s works will be on display at the Hirschl & Adler gallery in New York City this...
Auction items will include early comics, collectibles, and Simon’s The Simpsons pinball machine…
Ferrari’s track-only hybrid supercar is now available in 1:8 scale…
Photo by Estate of Pablo Picasso Artists Rights Society, New York
Picasso’s Les Femmes d’Alger selling for $179.4 million in May is one of many recent examples…
Photo by Randall Cordero
How an Internet entrepreneur assembled a world-beating collection of arcade games…
Photo by Cordero Studios/www.corderostudios.com
A Southern California homeowner has an incredible 1,200-square-foot shrine to America’s pastime…
Photo by Iwan Baan
This September, a highly anticipated contemporary art museum—the Broad—will open in downtown Los...
How much does baseball outpace other sports memorabilia? A look at the record-setting prices for...
Photo by Tom Forsyth and Ron Jarrell
With more than 275 million game sets sold in the past century, Monopoly is the most popular board...