Urwerk

It takes a great deal of confidence to defy watchmaking’s current dogma, which demands that only purely mechanical timepieces be taken seriously from a horological standpoint.
“Electronics almost killed the Swiss watch industry,” says Urwerk’s cofounder and lead watchmaker, Felix Baumgartner. “Everyone remembers those sad days, which is why electronics remains a taboo in...
“The avant-garde has established itself,” says Urwerk designerMartin Frei. "We were not the only ones to do it, but we changed watches and we created a market." Frei’s partnership with watchmaker...
The 201 is the result of three years of research and development by a five-man team at Urwerk. In this innovative timepiece, time is displayed using telescopic minute hands operating through the...