2015 Car of the Year | No. 13: Cadillac ELR

  • Photography by Cordero Studios
    Photography by Cordero Studios
  • Photography by Cordero Studios
    Photography by Cordero Studios
  • Photography by Cordero Studios
  • Photography by Cordero Studios

Click to see the Car of the Year web feature, with exclusive photos and videos. >>

A hybrid coupe with a high charge
With solid engineering behind its electric drivetrain and Cadillac’s cutting-edge Art and Science design, the ELR holds promise. But it was relegated to a very distant last-place finish at the Car of the Year contest. A handful of judges enjoyed driving the plug-in hybrid coupe; the rest found fault with it. Many were vicious in their criticism, excoriating the car for a rough and sluggish performance, uninspired interior, or lackluster fit and finish. Many compared it unfavorably to another GM electric car, the Chevrolet Volt (which finished last in the 2012 Car of the Year competition). They cited similarities to the Volt’s platform and performance and questioned why, at $75,000, the ELR costs roughly $40,000 more than the base price of the quotidian Chevy. Comparisons with the prices of the Kia K900, the standard version of the Maserati Ghibli, and other European offerings also did the ELR no favors. 

Our judges may have responded more positively to the ELR if Cadillac offered it for less money—or offered more car for the same price. Either way, such negative reactions from such seasoned luxury-car buyers suggest that Cadillac should do more than just move its marketing mavens from Detroit to Manhattan to better connect with the customers they need to impress.  


CONFIGURATION: Front-engine, front-wheel-drive extended-range electric coupe
ENGINE:  Electric drive unit and a 1.4-liter gas-powered electric generator 
TRANSMISSION: Multi-mode electric transaxle
POWER: 207 hp at 4,800 rpm
TORQUE: 295 ft lbs instantly 
CURB WEIGHT: 4,070 lbs
ZERO-TO-60 MPH: 7.8 seconds
TOP SPEED: 106 mph
BASE PRICE: $75,000

From Around the Web...
Richard Petty
The titan of the track discusses why he won, where he competes now, and how he defines luxury…
Robb Report's Car of the Year contest ended in a tie between the Lamborghini Huracán Spyder and the Porsche 911 Turbo S.
The results mark a first in the annual event’s history and bode well for the industry…
Watch video profiles of each of the Car of the Year 2017 contenders...
Robb Report Car of the Year 2017
During Robb Report’s annual competition to determine which sport or luxury car best deserves to be...
More than 150 Robb Report readers convened in Napa Valley to judge 13 extraordinary automobiles…
The Giulia Quadrifoglio, the high-performance variant of Alfa Romeo’s new sedan, went on sale in December with a starting price of $72,000.
The top-of-the-line sedan is powered by a biturbo V-6 that churns out more than 500 hp…
The 2018 Porsche 911 GT3
Next year, the model comes with a new engine, a revised chassis, and plenty of performance…
The 2017 Ruf CTR at the 87th Geneva International Motor Show.
With 700 hp and a top speed of 223 mph, this two-door tears it up…
If the DB11 were less of a looker, it might earn more attention for being the Best-performing, best-handling Aston Martin yet
The company’s first all-new car in 13 years was worth the wait…
The Lexus LC 500 will arrive at U.S. dealerships this spring sporting a bold new look for the brand…