<< Back to Robb Report, September 2013

Design Portfolio: Classic Blue Blazer

  • Robert Ross

The 507 roadster was one of the most beautiful cars of the postwar era and, from a business perspective, a disaster for BMW. The German automaker created the 507 at the urging of American importer Max Hoffman, who envisioned the car as a lower-priced alternative to the Mercedes-Benz 300SL.

Penned by the industrial designer Albrecht Goertz, the 507 embodies perfect proportions in a seductive yet understated design. Hoffman anticipated that the 507 would sell for $5,000 (about $42,000 in today’s dollars). Instead, costs ran so high that BMW had to price it at $9,000 when production began in 1956 and eventually at nearly $11,000—and the company still lost money on each car. On the edge of financial ruin, BMW ceased production in 1959 after building only 251 examples. Today about 200 of those cars remain, and their values can reach $1 million.

Read Next Article >>
The new coupe takes many styling cues from the 1954 A6 GCS-53…
These five two-wheel wonders feature aggressive designs and heart-palpitating performance…
The new Mustang features Ford’s most powerful naturally aspirated engine ever…
Photo by Cordero Studios, corderostudios.com
Although the complete results of Robb Report’s annual Car of the Year competition will not be...
This year’s L.A. Auto Show saw more models introduced than at any other time in its 107-year...
The lots include Carroll Shelby’s personal Shelby Cobra 427 Super Snake, which previously fetched $...
The new concept suggests that Bentley is gunning for the Rolls-Royce Phantom Drophead Coupé…
Patrick Gosling
The McLaren GTR Driver Program puts P1 GTR owners on the track with a dedicated race team…
Daimler AG - Global Communications Mercedes-Benz Cars
Robb Report runs the all-new sports car through its paces at the Laguna Seca raceway…
Photo by Scott Williamson/ www.photodesignstudios.com; Automobile courtesy Boulevard Motorcar Company
1948 Delahaye 135M Figoni et Falaschi Narval Cabriolet. The Delahaye Narval, the fantastic...