Design Portfolio: Classic Blue Blazer

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The 507 roadster was one of the most beautiful cars of the postwar era and, from a business perspective, a disaster for BMW. The German automaker created the 507 at the urging of American importer Max Hoffman, who envisioned the car as a lower-priced alternative to the Mercedes-Benz 300SL.

Penned by the industrial designer Albrecht Goertz, the 507 embodies perfect proportions in a seductive yet understated design. Hoffman anticipated that the 507 would sell for $5,000 (about $42,000 in today’s dollars). Instead, costs ran so high that BMW had to price it at $9,000 when production began in 1956 and eventually at nearly $11,000—and the company still lost money on each car. On the edge of financial ruin, BMW ceased production in 1959 after building only 251 examples. Today about 200 of those cars remain, and their values can reach $1 million.

The German carmaker has made changes to increase the car’s performance and bring greater tech...
The car’s design is based on that of the 1967 33 Stradale, which is valued at over $10 million...
Photo by Mercedes-Benz USA
Based on the road-going GT sports car, the GT3 was developed to comply with FIA GT3 race...
The Aero 8’s improved comfort, convenience, and safety should make for Morgan’s best open-air...
Photo by Olivier Staub
Robb Report takes the new and improved three-wheeler for a spin on the roads of Malibu, Calif.…
With a new, contemporary design, this is not your grandfather’s Continental…
Performance and style have perhaps never converged so beautifully as they did in European...
In May, the home of the American automobile will host three days of films, discussion panels, and...
Photo by ALPINA Burkard Bovensiepen GmbH + Co. KG
The refreshed coupe turned heads at the New York International Auto Show...
The all-electric vehicle’s design is just practical enough to inspire hopes of production…