Design Portfolio: Classic Blue Blazer

<< Back to Robb Report, September 2013

The 507 roadster was one of the most beautiful cars of the postwar era and, from a business perspective, a disaster for BMW. The German automaker created the 507 at the urging of American importer Max Hoffman, who envisioned the car as a lower-priced alternative to the Mercedes-Benz 300SL.

Penned by the industrial designer Albrecht Goertz, the 507 embodies perfect proportions in a seductive yet understated design. Hoffman anticipated that the 507 would sell for $5,000 (about $42,000 in today’s dollars). Instead, costs ran so high that BMW had to price it at $9,000 when production began in 1956 and eventually at nearly $11,000—and the company still lost money on each car. On the edge of financial ruin, BMW ceased production in 1959 after building only 251 examples. Today about 200 of those cars remain, and their values can reach $1 million.

Celebrating over 50 years with James Bond, the marque will make 150 examples of the special-edition...
Ferraris steal the show, with three 1960s examples each selling for more than $16 million…
The 1972 Maserati Boomerang and 1950 Bugatti Type 101C Coupé Antem are pieces of automotive mastery…
Concepts from Rolls-Royce, Lamborghini, and others stole some limelight from Pebble’s historic cars…
Of the 219 cars that competed at Pebble from 16 countries and 29 states, here are our favorites…
The five-seat performance vehicle, scheduled for release in 2016, is Jaguar’s first-ever SUV…
The September 6 event near Paris on will feature an abundance of classic cars and culture…
Crafted from aerospace billet aluminum, the explosive motorcycle boasts 200-plus horsepower…
Guests high-tail it through the desert in a Ferrari, McLaren, and Porsche…
A Red 1968 Alfa Romeo Tipo 33 Stradale Wins the Quail’s Highest Honor…