Design Portfolio: What a Trip

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1958 Edsel Bermuda
Launched amid a colossal advertising campaign, Ford’s Edsel brand—named for the late son of company founder Henry Ford—was a short-lived venture intended to fill the price gap between Ford- and Mercury-branded cars. As one sales executive recalls, the Edsel was “the car for the young man on his way up.”

However, by the time the debut models arrived in showrooms on September 4, 1957—dubbed E-Day—the country had fallen into a recession, which stalled the ascent of the upwardly mobile and, among other factors that included faulty assembly, led to dismal sales for Edsels. In November 1959, about a month after it introduced the all-new 1960 model, Ford shuttered the Edsel division. Since then the brand name has remained synonymous with a vigorously promoted dud.

The Bermuda, one of the seven 1958 Edsel models, was powered by a 361 cu in, 303 hp V-8 that guaranteed smooth sailing, and the car could be equipped with such optional amenities as air-conditioning, making it an ideal accomplice for family vacations and weekend road trips. The Bermuda displayed the signature Edsel horse-collar grille, au courant wood-grain side trim, and boomerang-shaped taillights—an ill-conceived design element found on some Edsel wagons. The lights pointed inward so that when the turn signal flashed, it appeared to indicate the opposite direction of the turn.

The one-off 550 Italia prototype mates a Fiat 500 body with a Ferrari 458 Italia engine…
Limited to 50 examples, the supercar features design details found on McLaren’s 1995 Le Mans–...
The global program will feature top models from Ferrari, McLaren, Porsche, and Lamborghini…
Cadillac hopes to take on its Germans competitors with its first modern full-size flagship…
Photo by Mercedes-Benz USA
The new cars expand the marque’s C-Class offerings…
The daylong event will include exhibitions, rides, and live entertainment…
A hand-embroidered silk interior, ruby-set dials, and mother-of-pearl paint set this Phantom apart...
Photo by David Dewhurst Photography
The all-new design is aimed at the hip crowd, but loyalists may balk…
Photo by 2014 Infiniti
The QX50’s size increase promises a roomy ride for passengers…
Photo by Barry Hathaway
Robb Report takes a ride and speaks with the actor, whose passion for motorcycles fueled the fire...