Love and Rockets

  • Maserati’s racing innovations included the tubular chassis 4CLT/48, introduced in 1948. The single-seat racecar had a top speed of about 168 mph and won 10 Grand Prix.
  • Doug Magnon’s 1963 3500 GTI,
  • Photo by Tim Scott/ RM Auctions
    The 1963 Maserati 5000 GT is estimated to bring bids of $2.2 million to $2.9 million. Photo by Tim Scott/ RM Auctions
  • Photo by Tim Scott/ RM Auctions
    A 1959 3500 GT Spyder prototype by Vignale is expected to fetch $1.1 million to $1.5 million at Pebble Beach this month. Photo by Tim Scott/ RM Auctions
  • Photo by David Gooley
    Doug Magnon’s1951 A6G 2000 Photo by David Gooley
  • The 4510 brings a few more cylinders to the track.
  • The 1927 Tipo 26B is a variation on the brother’s first car.
  • 1955 Sports-Racing Spyder sold for a record $6.8 million.
  • Photo by Tim Scott/ RM Auctions
  • Photo by Tim Scott/ RM Auctions
  • Photo by David Gooley
<< Back to Collection, August 2014

    Maserati’s 100th anniversary is a milestone for the marque and its most passionate collectors.

    So this is lidia,” Doug Magnon says, waving his arm at a silver Maserati in the center of the showroom that holds dozens of his cars. Lidia is a 1963 3500 GTI, the first Maserati that Magnon ever bought and one of the 30 he now owns. Lidia represents everything he loves about Maserati, from the grace of its engineering, to the power of its engine, to the personal touch of the autoworker who cared so deeply about the car, he emblazoned it with L-I-D-I-A—his girlfriend’s name, Magnon likes to think.

    That name sat unread in the undercarriage for at least 45 years until Magnon bought the GTI in 1995, drove it home, and eventually started restoring it. He found the letters welded beneath the driver’s-side door. “It really inspired me that each one has its own character, own reason in history for being,” Magnon says. “All the people who were involved in the cars put their heart and soul into it.” Now Magnon does too—into Lidia and into a collection of Maseratis that has grown to be the largest in the country, with one of each production car ever brought to the United States.

    Maserati turns 100 this year, and with that anniversary has come a renewed interest in the iconic Italian automaker. It will be a featured marque at the Pebble Beach Concours d’Elegance in August, and the company plans events around the world to celebrate the milestone. Magnon and other collectors welcome the chance to show what makes a car that has long lived in the shadow of Lamborghini and  Ferrari so special. In fact, one of Magnon’s cars, a 1951 A6G 2000 by Pininfarina, is in the Pebble Beach competition. 

    “The auction companies are certainly geared up for it at Monterey. We are on a very conscious level,” Don Rose of RM Auctions says of the Maseratis on offer at sales surrounding the Pebble Beach Concours. RM’s top lots on August 13 to 15 will include a 1963 Maserati 5000 GT with coachwork by Frua ($2.2 million to $2.9 million) and a 1959 3500 GT Spyder prototype by Vignale ($1.1 million to $1.5 million). “We have sought out some of the rarest and most precious models—some prototypes and special one-off, coachbuilt cars—in anticipation of a surge at Monterey.” 

    Maserati is rolling off of a series of strong showings. At the Villa d’Este Concorso d’Eleganza in Italy in May, a 1956 Maserati 450S owned by the Swiss collector Albert Spiess won best in show. Last year, a 1955 300S Sports-Racing Spyder sold for $6.8 million, a record for the marque. “They’ve been thought of as undervalued for a long time compared to Ferrari, which has become sort of the gold standard of this appreciating market,” Rose says. “The question was, until recently, are Maseratis going to be perennially undervalued, or are they going to have their day in the sun? They are clearly now having their day in the sun.”

    Continues on next page

    From Around the Web...
    In addition to a bevy of cosmetic changes, both the Turbo and Turbo S have been given 20 more hp…
    Road trips are romantic ideals, and in a 1959 Ford Thunderbird the effect is even greater…
    RobbReport.com takes to the mountain roads of Arizona to put the new sedan through its paces…
    Photo by Mathieu Heurtault
    A fan of the marque, comedian Jerry Seinfeld is letting go of 16 models from his extensive fleet…
    The all-new SUV blends S-Class style with all-weather ruggedness…
    Among the 172 automobiles sold at the recent auction was the world’s second most expensive Ferrari…
    Photo by Bob Harmeyer/Getty Images
    The Pink Floyd drummer raced at the 24 Hours of Le Mans an impressive total of five times…
    Ferrari will unveil the new four-wheel-drive sport sedan at one of the world’s biggest car shows…
    Danny Thompson Archives/Holly Martin Photography
    Driver Danny Thompson set an unofficial land-speed record at the Bonneville Salt Flats in 2014…
    Photo by Scott Williamson/photodesignstudios.com
    The storied roadster appeared on album covers, in advertisements, and in TV shows and movies…