A New Era for BMW: Pininfarina Gran Lusso Coupe

When BMW unveiled the Pininfarina Gran Lusso Coupe at the Villa d’Este Concours, it represented a change in direction for both the famed Italian design house and the German automaker. For Pininfarina, this could be the start of a beautiful friendship, especially in light of the decision of the firm’s long-time client Ferrari to go with an in-house design for its LaFerrari supercar.

And while BMW has done show cars with Italian carrozzerias in the past, most notably with ItalDesign and Bertone, it hadn’t reached outside its own design department in some time for projects that could eventually lead to production models.

The stylish Gran Lusso Coupe, based on the 7-Series architecture, is a stunning two-door powered by the flagship sedan’s 6.0-liter V-12 engine.

The design perfectly blends the elegant, flowing lines that are a Pininfarina specialty with traditional BMW cues that include the split-kidney grille, hooded slits for the headlamps, and the traditional Hofmeister kink that defines the back part of the rear window that angles back towards the front of the car—a design signature that first appeared in 1961 on the 3200 CS and the 1500.

The interior of the four-seat coupe features kauri wood from the supplier Riva 1920. The trim comes from a single piece that has a unique grain that shifts its color from gold to red to brown depending on the light. The wood surfaces are simply polished and oiled to retain their natural appearance.

Although presented as a one-off concept, the BMW Pininfarina Gran Lusso Coupe has fueled speculation that the German automaker may be developing a new flagship coupe to complement its 7-Series sedan. And with the recent introduction of the 4-Series, formerly the coupe version of the 3-Series line, BMW may be preparing for the reintroduction of a similar two-door in the spirit of the original 850i, which was launched in 1989. (www.bmw.com)

Photo by Dr. Ing. h.c. F. Porsche AG
The lightest Boxster is also the fastest and most powerful yet, with a new and improved design…
Photo by 2015 Mercedes-Benz
Replete with passenger amenities, the car offers a relative value for those who prefer to be driven…
Perhaps its most visually striking feature is its robotically controlled doors that fold up 90...
The German carmaker has made changes to increase the car’s performance and bring greater tech...
The car’s design is based on that of the 1967 33 Stradale, which is valued at over $10 million...
Photo by Mercedes-Benz USA
Based on the road-going GT sports car, the GT3 was developed to comply with FIA GT3 race...
The Aero 8’s improved comfort, convenience, and safety should make for Morgan’s best open-air...
With a new, contemporary design, this is not your grandfather’s Continental…
Photo by Olivier Staub
Robb Report takes the new and improved three-wheeler for a spin on the roads of Malibu, Calif.…
Performance and style have perhaps never converged so beautifully as they did in European...