Rodeo Drive Concours d’Elegance Celebrates Autos and Aviation

  • Paul Meyers

The Rodeo Drive Concours d’Elegance is something of a Father’s Day tradition in Beverly Hills, Calif., as a wide variety of vintage and racing cars and motorcycles line the street for the day. In its eighth year, the event is recognizing aviation for the first time. In celebration of Learjet’s 50th anniversary, Rodeo Drive will welcome the Learjet 85 as the first aircraft to ever appear on the world-famous street. Flexjet (www.flexjet.com), a leading provider of fractional-aircraft shares and one of the event's sponsors, will be the launch customer for the Learjet 85 when deliveries of the roughly $18 million midsize jet begin later this year. Flexjet is currently offering shares of the Learjet 85 for $1.1 million apiece.

To carry on the “Jet Age” theme, the 300 block of Rodeo Drive will feature autos inspired by early jets, with the smooth aerodynamic wings and fender flares of the 1950s and ’60s. The 400 block will showcase “The Best of the Best”: pre-1975 classic cars of any brand selected in advance by the show’s curators. Special tributes will be paid for the 60th anniversary of the Corvette and the 50th of the Porsche 911, as well as the 50th anniversaries of the McLaren and Lamborghini marques.

Those interested in showcasing their cars are encouraged to register (via online form, at $50 per vehicle) and submit a current photo by June 1. (310.410.1022, www.rodeodrive-bh.com)

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