What a Concept!

  • Photo by Shooterz.biz/RM Auctions
    In 2011, the 1960 Plymouth XNR received the Gran Turismo award at the Pebble Beach Concours d’Elegance. It was also nominated for the Restoration of the Year award, as part of the International Historic Motoring Awards. Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
    The 1960 Plymouth XNR was designed by Virgil Exner and sports a handbuilt steel body crafted by Italian coachbuilder Carrozzeria Ghia. It sold for $935,000 through RM Auctions in 2012. Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
    The 1960 Plymouth XNR was designed by Virgil Exner and sports a handbuilt steel body crafted by Italian coachbuilder Carrozzeria Ghia. It sold for $935,000 through RM Auctions in 2012. Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
    The 1960 Plymouth XNR was designed by Virgil Exner and sports a handbuilt steel body crafted by Italian coachbuilder Carrozzeria Ghia. It sold for $935,000 through RM Auctions in 2012. Photo by Shooterz.biz/RM Auctions
  • Many concept cars were never built for use, but such is not the case for the 1954 Dodge Firearrow. This particular example—the third of four models built—recorded a closed-course speed record at the Chelsea Proving Grounds in 1954. It sold for $852,500 through RM Auctions in 2011.
  • Many concept cars were never built for use, but such is not the case for the 1954 Dodge Firearrow. This particular example—the third of four models built—recorded a closed-course speed record at the Chelsea Proving Grounds in 1954. It sold for $852,500 through RM Auctions in 2011.
  • Many concept cars were never built for use, but such is not the case for the 1954 Dodge Firearrow. This particular example—the third of four models built—recorded a closed-course speed record at the Chelsea Proving Grounds in 1954. It sold for $852,500 through RM Auctions in 2011.
  • Photo by Richard Truesdell/RM Auctions
    The 1941 Chrysler Thunderbolt is one of the few original concept cars built before World War II. The car, which sold for $935,000 through RM Auctions in 2011, was the first convertible designed with a fully retractable hard top. Photo by Richard Truesdell/RM Auctions
  • Photo by Richard Truesdell/RM Auctions
    The 1941 Chrysler Thunderbolt is one of the few original concept cars built before World War II. The car, which sold for $935,000 through RM Auctions in 2011, was the first convertible designed with a fully retractable hard top. Photo by Richard Truesdell/RM Auctions
  • Barrett-Jackson was the first auction house to sell a concept car when, in 2005, it brokered the sale of a 1954 Oldsmobile F-88, which sold for $3.2 million.
  • A year later, the company auctioned off a 1954 Pontiac Bonneville Special for $3 million.
  • In January, Barrett-Jackson again made headlines, selling a 1954 Plymouth Belmont convertible for $1.3 million.
  • The 1954 Packard Panther-Daytona roadster, which sold for $700,000 through RM Auctions in 2009, is representative of Packard’s attempts to stay relevant and competitive with America’s conglomerated auto manufacturers during the 1950s.
  • The 1954 Packard Panther-Daytona roadster, which sold for $700,000 through RM Auctions in 2009, is representative of Packard’s attempts to stay relevant and competitive with America’s conglomerated auto manufacturers during the 1950s.
  • The 1954 Packard Panther-Daytona roadster, which sold for $700,000 through RM Auctions in 2009, is representative of Packard’s attempts to stay relevant and competitive with America’s conglomerated auto manufacturers during the 1950s.
  • Photo by Shooterz.biz/RM Auctions
    The 1964 Dodge Hemi Charger concept, once owned by Joe Bortz, was restored with one of Chrysler’s 15 original Hemi racing engines. It sold for $715,000 through RM Auctions in 2011. Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
    The 1964 Dodge Hemi Charger concept, once owned by Joe Bortz, was restored with one of Chrysler’s 15 original Hemi racing engines. It sold for $715,000 through RM Auctions in 2011. Photo by Shooterz.biz/RM Auctions
  • Photo by Michael Furman/RM Auctions
    The 1955 Lincoln Indianapolis Exclusive Study wowed spectators and judges alike at the 2013 Pebble Beach Concours d’Elegance. It received the Lincoln Trophy, for being the most dramatic Lincoln at the show. Photo by Michael Furman/RM Auctions
  • Photo by Michael Furman/RM Auctions
    The 1955 Lincoln Indianapolis Exclusive Study wowed spectators and judges alike at the 2013 Pebble Beach Concours d’Elegance. It received the Lincoln Trophy, for being the most dramatic Lincoln at the show. Photo by Michael Furman/RM Auctions
  • Photo by Michael Furman/RM Auctions
    The 1955 Lincoln Indianapolis Exclusive Study wowed spectators and judges alike at the 2013 Pebble Beach Concours d’Elegance. It received the Lincoln Trophy, for being the most dramatic Lincoln at the show. Photo by Michael Furman/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Richard Truesdell/RM Auctions
  • Photo by Richard Truesdell/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Shooterz.biz/RM Auctions
  • Photo by Michael Furman/RM Auctions
  • Photo by Michael Furman/RM Auctions
  • Photo by Michael Furman/RM Auctions

When Joe Bortz was 8 years old, his father bought him a bicycle. This was no ordinary bicycle; it was a newspaper-delivery model—one with a smaller front wheel, which was necessary to accommodate a large frame-mounted basket just below the handlebars. Whether or not the bike was the elder Bortz’s idea of a subtle hint remains a mystery. Bortz never picked up a paper route, but the bike still saw plenty of use.

As a boy, Bortz was fascinated by automobiles, and he spent his afternoons riding his bike to the different dealerships in town, collecting advertising materials for the manufacturers’ current and—in some cases—upcoming models. As he grew older, the young auto enthusiast ventured farther from home, taking the bus into Chicago to see General Motors’ annual Motorama auto shows during the 1950s. It was there that Bortz first encountered the automakers’ concept cars, then called “dream cars,” and from then on he was hooked.

Bortz’s career as a collector began in the early 1960s, when, as a 20-year-old, he bought what he describes as an “old car.” He doesn’t specify the make or model and perhaps that’s the point. According to the now-72-year-old, there’s an evolutionary process that occurs with all forms of collecting, and he says that in that regard, automobiles are similar to wine. “You have to find out what you like,” he says.

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