The Inside Story
To promote its Global 7000, Bombardier builds the aviation industry’s largest cabin mock-up.
Under different circumstances, Bombardier could tout the Global 7000 by focusing primarily on the performance capabilities of this forthcoming large-cabin ultralong-range business jet. Its numbers certainly are impressive: a range of 8,401 miles while cruising at 561 mph and a high cruising speed of 594 mph. However, when the Canadian manufacturer announced the aircraft in 2010, it concurrently presented its plans for the Global 8000, a less expensive large-cabin ultralong-range business jet that will fly just as fast as the Global 7000 and nearly 700 miles farther nonstop. The Global 8000 is expected to enter service in 2017, a year after the Global 7000.
Also, Gulfstream, which already had the large-cabin ultralong-range G650 in service, began delivering the G650ER (ER stands for “extended range”) at the end of 2014. The aircraft costs about $6 million less than the $72.4 million Global 7000, and has slightly greater range and just as much speed. However, like the Global 8000, it is smaller than the Global 7000.
So while Bombardier has extolled the Global 7000’s speed and range, it has also gone to great lengths to direct attention to the cabin, because with it, the aircraft trumps the Global 8000 and maybe every other business jet. To promote the cabin’s myriad features and excite prospective buyers, Bombardier constructed the industry’s largest interior mock-up and took it on a tour of the annual aviation conventions and exhibitions. Mimicking the planned dimensions for the actual fuselage, the mock-up is more than 110 feet long. Its cabin is 54 feet 7 inches long, 6 feet 3 inches high, and 8 feet 2 inches wide (not including the baggage compartment). Aft of the galley, the passenger area is divided into four distinct zones.
The mock-up was built in the United States and its interior was finished in England before it was trucked on two flatbeds to Geneva, where it was reassembled for the European Business Aviation Convention & Exhibition last May. People stood in long lines to walk through it and see the galley, the forward seating area, the dining area, the cinema room, and the bedroom. Crowds also greeted the mock-up in July at the Farnborough International Airshow in England and in October at the National Business Aviation Association convention in Orlando, Fla. It was trucked to Florida from Teterboro Airport in New Jersey after being shipped across the Atlantic. At Teterboro, Bombardier hosted visits to the cabin by potential customers and provided solo tours for media members.
A tour of the mock-up begins with the galley, where, according to Tim Fagan, Bombardier’s manager of industrial design, the company received design input from the people who use the area the most and know it the best. “We spent a year leading focus groups of flight attendants worldwide who work on Bombardier jets to see how they use the galley,” says Fagan. The attendants’ advice—which covered everything from the size of the oven to the amount of counter space—prompted Bombardier to make the Global 7000’s galley 20 percent larger than the Global 6000’s. Because passengers enter and exit the jet through the galley, it has been designed to resemble a home kitchen, with polished black lacquer cabinet faces, a white countertop, and a visible coffee pot. (Near the pot is a pullout counter on which attendants can place a cup while filling it with coffee.) Instead of carpeting, the galley has a wood floor, adding to the space’s home-kitchen feel. The wood flooring continues the length of the aircraft’s center aisle and into the forward and aft lavatories.
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