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BlackBerry Collaborates with Porsche Design on a New Smartphone

Christina Garofalo

Following the success of the Porsche Design P’9981 smartphone, which was one of the best-selling items at Harrods last year, the German carmaker and the Canadian smartphone manufacturer BlackBerry are at it again with a second model—the new Porsche Design P’9982, Blackberry’s first all-touchscreen phone. Available at Porsche Design stores and Harrods ($1,990), the phone has a satin-finish stainless-steel frame with an Italian-leather back that has been applied by hand. A limited-edition version, available in just 500 editions worldwide, is wrapped in crocodile and will be sold at Harrods only (approximately $3,750).

The P’9982 runs on a custom version of the latest BlackBerry operating system, version 10.2, that features a clock modeled after Porsche Design’s Worldtimer timepiece, a BBM PIN that is unique to Porsche Design model owners, and the company’s new intelligent keyboard with an advanced predictive-text service. Additional services include the BlackBerry Priority Hub, which manages and filters conversations, notifications, and messages, and BBM Video, with screen-sharing capability. (www.blackberry.com)

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