All SEWed Up

    “I think men’s custom clothing has become too sterile,” says Scott Evan Wasserberger from his downtown New York shop SEW, an acronym for his initials. Having worked in custom clothing for 22 years, beginning as an apprentice at his grandfather’s tailor shop in Brooklyn, Wasserberger is looking to infuse more style into custom clothing with SEW. Located on Mott Street in Little Italy, the boutique has the feel of a 19th-century atelier, yet both Wasserberger and his father, Artie, keep up with the latest trends in men’s fashion to provide clients with more than just well-made clothing. Among the most popular items are made-to-measure shirts, which start around $350 for a minimum order of two, depending on the fabric. Clients are measured then select from bolts of textiles in the back of the shop that range from argyle and plaid to linen and houndstooth. Wasserberger’s choice for a must-have item? The wine-colored French velvet smoking jacket with a satin collar ($1,750) ? just the item to make Hugh Hefner green with envy. (212.686.1630)

    ?Alexandra Foster

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