The British Clothing Brand E. Tautz Opens a Flagship Store in London

  • Carolyn Meers

The latest British tailored-clothing brand to break out of its traditional uniform with contemporary sportswear and suits is E. Tautz. Established in 1867 in London’s prosperous West End, the historic brand—which in its heyday supplied bespoke sporting and military apparel for luminaries such as Winston Churchill—is opening a London flagship store on Duke Street in the Mayfair neighborhood in September. The brand joins a lineup of time-honored British brands that use Savile Row–grade tailoring skills and luxurious materials to reimagine their heritage in a modern context.

E. Tautz’s fall collection adheres to the company’s roots with impeccably tailored coats, blazers, and sweaters, but it offers a modern twist in bold colors and patterns. Even traditional houndstooth and plaid motifs appear fresh in exaggerated patterns and new color combinations. The brand’s new two-level, 2,000-square-foot store will also carry exclusive pieces, such as a classic car coat made with handloomed Scottish tweeds, lightweight cashmere scarves in limited-edition prints, and an expanded line of accessories and knitwear that includes hand-knitted socks ($30) and ties ($167). The fall collection offers a head-to-toe wardrobe, from small accessories and dress shirts to lavish pure-vicuña jackets ($34,000). Aside from ready-to-wear, which is also sold in a handful of specialty stores internationally, E. Tautz provides custom suits and shirts on the store’s lower level, where clients can choose from over 3,000 fabrics and opt to have items hand monogrammed. (+44.20.7287.9439, www.etautz.com

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