Cremieux Opens Its First U.S. Boutique

The French clothing brand Cremieux, known for its preppy, brightly colored men’s attire, has opened its first boutique stateside, in New York’s SoHo neighborhood. The two-level space is the exclusive home to the brand’s first-ever American-made designs, which include velvet loafers ($495), hand-knit pocket squares ($95), and ties ($115). The new store also carries Cremieux’s line of European-made cotton sweaters (from $170), lightweight cotton jackets (from $435), and dress shirts (from $160). Many items are adorned with the brand’s signature blue-and-white boarding school–inspired shield, which is marked with a “38” to represent founder Daniel Cremieux’s birth year, 1938.

Customized pieces will be available two or three times a year when the shop hosts Cremieux’s in-house tailor, Paolo Maffeis, who is based in Italy. Maffeis will measure and provide bespoke monogramming to walk-in clients or by appointment. Expect to see more of the family-owned Cremieux brand, as it looks to open a number of additional stores in the United States over the next few years. (212.343.3838, www.cremieux.fr)

Photo by Breitenbuchervern1.com
The shoemaker and leather tannery join forces to craft two new men’s styles...
For the new line, the company has teamed up with 130-year-old pewter maker Royal Selangor…
The new line of glasses features design details inspired by traditional typewriters…
Along with clothing, shoes, and accessories, the new store will offer a limited-edition surfboard…
These sunglasses were made famous in the blockbuster movie Terminator 2: Judgment Day…
The new store offers the brand’s complete collection of men’s and women’s fine leather goods...
Photo by Marcus Tondo
Looser, retro-inspired suits from these top fashion houses combine comfort and class…
Photo by Augusto Buzzeo
The collection exemplifies his commitment to traditional Italian craftsmanship...
Photography by Lisa Charles Watson, styling by Charles W. Bumgardner
The balmy, volcanic shores of Southern Italy have inspired a new men’s fragrance, Bulgari Aqua...
Photograph by Lisa Charles Watson, styling by Charles W. Bumgardner
Gray was the freshest color on the spring-collection runways in Paris...