Cremieux Opens Its First U.S. Boutique

  • Carolyn Meers

The French clothing brand Cremieux, known for its preppy, brightly colored men’s attire, has opened its first boutique stateside, in New York’s SoHo neighborhood. The two-level space is the exclusive home to the brand’s first-ever American-made designs, which include velvet loafers ($495), hand-knit pocket squares ($95), and ties ($115). The new store also carries Cremieux’s line of European-made cotton sweaters (from $170), lightweight cotton jackets (from $435), and dress shirts (from $160). Many items are adorned with the brand’s signature blue-and-white boarding school–inspired shield, which is marked with a “38” to represent founder Daniel Cremieux’s birth year, 1938.

Customized pieces will be available two or three times a year when the shop hosts Cremieux’s in-house tailor, Paolo Maffeis, who is based in Italy. Maffeis will measure and provide bespoke monogramming to walk-in clients or by appointment. Expect to see more of the family-owned Cremieux brand, as it looks to open a number of additional stores in the United States over the next few years. (212.343.3838, www.cremieux.fr)

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