Cremieux Opens Its First U.S. Boutique

The French clothing brand Cremieux, known for its preppy, brightly colored men’s attire, has opened its first boutique stateside, in New York’s SoHo neighborhood. The two-level space is the exclusive home to the brand’s first-ever American-made designs, which include velvet loafers ($495), hand-knit pocket squares ($95), and ties ($115). The new store also carries Cremieux’s line of European-made cotton sweaters (from $170), lightweight cotton jackets (from $435), and dress shirts (from $160). Many items are adorned with the brand’s signature blue-and-white boarding school–inspired shield, which is marked with a “38” to represent founder Daniel Cremieux’s birth year, 1938.

Customized pieces will be available two or three times a year when the shop hosts Cremieux’s in-house tailor, Paolo Maffeis, who is based in Italy. Maffeis will measure and provide bespoke monogramming to walk-in clients or by appointment. Expect to see more of the family-owned Cremieux brand, as it looks to open a number of additional stores in the United States over the next few years. (212.343.3838, www.cremieux.fr)

From Around the Web...
Galet’s versatile footwear looks at home by the pool, at lunch, or during a night on the town…
Photo by Lisa Charles Watson
The pullovers’ stitching recalls the stone-walled fields and fishermen’s ropes of the Aran Islands…
Photo by Lisa Charles Watson, styling by Charles W. Bumgardner
Ermenegildo Zegna, Dunhill, and Burberry are among the elite luxury brands on top of the trend…
From watches to jewelry to pens, these eight items will let you celebrate in style…
Photo by Cédric Widmer
Fiona Krüger enlivens the Swiss watchmaking scene with her frightfully unconventional concepts…
Red- and orange-colored sportswear dominates the ski slopes this season…
From a navy tux with a U-shaped waistcoat to a made-to-order original, these looks will turn heads…
Six essential pieces to dress like a modern version of the King of Cool…
Patterned after thermal imagery and responsive to body heat, only 1,000 pairs have been produced…
These tuxedos won our vote for best look at the 73rd annual Golden Globes…