Cremieux Opens Its First U.S. Boutique

The French clothing brand Cremieux, known for its preppy, brightly colored men’s attire, has opened its first boutique stateside, in New York’s SoHo neighborhood. The two-level space is the exclusive home to the brand’s first-ever American-made designs, which include velvet loafers ($495), hand-knit pocket squares ($95), and ties ($115). The new store also carries Cremieux’s line of European-made cotton sweaters (from $170), lightweight cotton jackets (from $435), and dress shirts (from $160). Many items are adorned with the brand’s signature blue-and-white boarding school–inspired shield, which is marked with a “38” to represent founder Daniel Cremieux’s birth year, 1938.

Customized pieces will be available two or three times a year when the shop hosts Cremieux’s in-house tailor, Paolo Maffeis, who is based in Italy. Maffeis will measure and provide bespoke monogramming to walk-in clients or by appointment. Expect to see more of the family-owned Cremieux brand, as it looks to open a number of additional stores in the United States over the next few years. (212.343.3838, www.cremieux.fr)

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