Dior’s Directional Suiting Goes Custom

The latest brand to enter the custom-menswear market is Dior Homme, which has introduced its demi-mesure service at its American flagship store in New York. Dior Homme’s creative director, Kris Van Assche, says the brand decided to bring its made-to-measure service—which was previously available upon request at Dior’s Avenue Montaigne store in Paris—to the States to accommodate a growing demand for customization.

Private appointments for demi-mesure are held in a new second-floor atelier, where customers can choose from a series of 15 suit and tuxedo silhouettes; a selection of jackets, trousers, vests, and shirts; and an array of 200 suit fabrics and 160 shirt fabrics preselected by Van Assche. An on-site tailor takes measurements and forwards them to Dior’s Parisian tailor for construction of the garments. In about five to eight weeks, the suit is delivered for a second fitting and final adjustments, and one week later, the finished product is ready to take home. (212.931.2950, www.dior.com)

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