FrontRunners: In Bed with Brioni

<< Back to Robb Report, August 2002

Brioni is best known for its impeccably tailored suits, but it’s possible to go from the boardroom to the bedroom without sacrificing any sartorial style in the transition. Taking its cue from Umberto Angeloni, the company’s impeccable chairman who always wears custom-made pajamas to bed, Brioni introduced sleepwear in 1995 when the company acquired the Milan haberdasher Ciceri. Brioni applied the handiwork found in Ciceri dress shirts to an extremely limited collection of fine cotton and silk satin pajamas, as well as cashmere robes.

Angeloni says that over the past seven years the collection, which is priced from $275 (cotton) to $775 (silk) for pajamas to $1,700 for a cashmere robe, has become something of a sleeping giant. So much so, in fact, that this summer Brioni (888.778.8775) plans to broaden its bedtime offerings to include as many as 50 different fabrics and patterns.

The boots are crafted through a 144-step process that extends over a five-day period…
Mark Cross, Burberry, Ralph Lauren, and other prestigious brands reveal high-end options…
Bottega Veneta, Ralph Lauren, and other fashion icons reveal fall’s must-have gray suits…
A longtime fashion capital of Italy and indeed the world, Milan is stepping up its sartorial...
The shoes can be customized by choosing from four types of leather available in over 30 colors…
Handbags by Hermès, Birkin, Chanel, and others have recently evolved into an elite auction category...
These bags can enrich a range of outdoor activities, from horseback riding to picnicking…
The calfskin-leather trunks pay homage to the brand's earliest designs...
The line draws inspiration from vintage cars to create classic sunglasses...
In embarking on an expedition—be it venturing on a safari or exploring an urban jungle—the right...