FrontRunners: Fresh Faced

<< Back to Robb Report, October 2003
  • William Kissel

Men are often creatures of habit, especially when it comes to grooming. This is why Fresh Inc. (800.373.7420, www.fresh.com), part of the LVMH Moët Hennessy Louis Vuitton group, looked to the past when developing a modern solution for men’s shaving needs. The Boston company’s new Fresh for Men therapeutic skin care line—including shave cream, face cleanser, skin soother, body wash, and eau de cologne—is packaged to look like products found in an old-fashioned barber shop. “We were inspired by [product] designs from the 1920s,” says co-founder Alina Roytberg. Despite the retro presentation, the products were interpreted in a modern way, utilizing infusions of antioxidant-rich olive and grapefruit extracts, and sal butter mixed with the manly scent of tobacco. The collection, priced from $22 to $48, is available at Neiman Marcus and Barneys New York, as well as through Fresh stores nationwide.

From Around the Web...
Francesco Smalto Haute Couture
These top-of-the-line Parisian bespoke houses are sure to suit your fancy…
The 3 and 6 Bar at Fortnum & Mason’s
The bar welcomes all who visit the third floor gentleman’s department at Fortnum & Mason’s...
From demure to daring, the bomber jacket is here to stay. These are our favorite styles for spring…
Give your spring wardrobe a bold injection with one of these playful sweaters…
The new Hampton collection from leading leather maker Frank Clegg
If you are heading out for a winter weekend getaway, we can help you get packed….
Before you scoff at Vicuña’s hefty price tag, learn why it is an investment-worthy piece…
The storied Parisian leather house opens first-ever Beverly Hills pop-up shop…
The classic and ever-popular shoe style gets an update with these four thoroughly modern designs…
Tailoring is the strong suit of these young, must-know Manhattan shops…
From a classic navy suit to the perfect pair of khakis, these five pieces will never go out of...