FrontRunners: Purple Heart

<< Back to Robb Report, September 2003
  • Laurie Kahle

A personal wine cellar, a men’s club, a classic car—the simple luxuries of a modern gentleman’s world, according to Ralph Lauren—served as the inspiration for the latest and most exclusive fragrance in the Polo fold: Ralph Lauren Purple Label. Like the apparel collection of the same name, Purple Label the fragrance ups the quality and exclusivity ante from Lauren’s standard fare. Using only the purest essential oils—no synthetics—this handcrafted scent was built around Purple Label’s signature note of tobacco flower layered with tangy mandarin, sweet blackberry, aromatic herbs, warm musk, and oak moss, to create a rich masculine aura. The scent launches this fall in selected Polo stores then rolls out to specialty stores including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Barneys New York.

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